The HTC Eco-Friendly Packaging project sought to reduce the environmental footprint of products shipped by the millions while imparting a unique, humanistic sensibility and elegant feeling. This was accomplished through a reduction in size, weight and comprehensive change of materials, coupled with innovative design. To minimize the impact on natural resources, the packaging is made with 100% recyclable, renewable and biodegradable materials. The paper pulp is composed of 65% bagasse and 35% bamboo pulp. There is no bleach used to achieve white color. Soy ink, which is non-petroleum based, is used for all printing and eliminates the use of volatile chemicals. We then reduced the overall size, weight, and complexity of the packaging. This reduction meant more units could be shipped in the same space, saving on transportation fuel and Co2 emissions. Compared to previous efforts, the new packaging is 15% smaller and weight is reduced by 40%, equating to a transportation carbon footprint reduction of 41,100 metric tons a year. Alongside the reduction in ecological footprint, the designers conveyed an elegant and humanistic element that stands out in the market. Instead of sharp, hard-angled corners, rounded radii on all corners mimic the tactile, in-hand feel and look of the device. The paper pulp also creates a smooth surface and warm white color, which is in sharp contrast to the bright, rough, bleached whites found on other products. There is also a gift- box style presentation; the phone is suspended gracefully on a singular internal tray of the box, creating an enticing initial experience for the customer. The combined holistic approach to reducing ecological footprint while maintaining an elegant and distinctive presentation creates packaging that has the best of both worlds: environmentally friendly and aesthetically pleasing. This project has yielded a dramatic re-think of how eco-conscious products can be manufactured and presented.
