HTC 10
Marketing Campaign & Packaging
Lead creative for the launch of the HTC 10 marketing project. Included a launch video, campaign visuals, and unique packaging. Inspired by the theme: “Sculpted by Light,” we highlighted the phones’ unique form and design features with its characteristic beveled edges. Re-designed the packaging, with the intent to underscore the elegant simplicity of the device. Sketches and physical prototypes yielded a design with a clever out-of-box experience – removable drawers, inset molded paper pulp trays and soft-touch and spot UV coatings for a lux feel.
